INSERT INTO multiple rows from http post

I have a button that submits livecycle form data via http post. The form is dynamic and flowed with rows that can be added and removed. The http post sends data as

rowno=1.00000000&date_line=2014-10-07&name=Dan%20Williams&affiliation=Enterprise&checkno=1 701&amount=20025.00000000&total=20250.00000000&notes=&date_deposit=&rowno=2.00000000&date_ line=2014-10-07&name=Harper%20Lee&affiliation=Enterprise%20B&checkno=1702&amount=225

No matter how many rows, INSERT INTO only inserts the last set of data. So if I have i complete three rows in my form, only the third rows is sent.

Any ideas how I should change my form or php? Thanks!